About RCL

ABOUT RCL REALTY AND CONSULTING SERVICES

Rojas, Chong, Liriano (RCL) Realty and Consulting Services is a Real Estate and Property Development advisory firm strategically headquartered at the Makati Central Business District. A diverse team of reputable experts who have accumulated years of experience not only in the Philippines, but also in fifteen countries in three continents across the globe leads RCL. The team’s cumulative expertise includes senior management level consultancy, real estate sales and marketing, project management and development, construction services, value engineering, and masterplanning. Majority of the members of the management team behind RCL are the same individuals behind the success of the renowned Thunderbird Resorts in La Union, Region 1 and Thunderbird Resorts in Rizal, NCR.

Global exposure and proven expertise on the local market make RCL an ideal partner for various real estate services and provider of innovative business solutions. As testament to its competence and consistency in delivering high quality products and services, local and international property developers alike have accredited RCL. To name a few of these developers: AyalaLand Corp., Megaworld, Century Properties, SMDC, Rockwell Land Corp., Alveo, Ortigas and Co., Greenfield, and Shang Properties.
 
RCL’s primary strategic business focus is in Region 1, Northern Luzon. To note, RCL is the exclusive sales and marketing arm of a multi-billion real estate project in La Union called Waves Beach Club and Residences. RCL also handles other projects at the National Capital Region namely The View Residences in Binangonan, Rizal Province, of which it is also the exclusive sales and marketing arm.


MISSION, VISION, AND VALUES

VISION:

To be the preferred Real Estate and Property Development consultancy firm in Region 1 known for its world-class business practices and highly competent management team; consequently, become included among the top five Real Estate and Property Development consultancy firms all over the Philippines.
 
MISSION:
 
To raise the bar in the regional and national Real Estate and Property Development industry by delivering top-quality, well-designed, and carefully-engineered projects, and providing our clients with dynamic, timely, and innovative business solutions.

BUSINESS PRINCIPLES:
 
RCL strictly adheres to a set of business principles imbibed through years of quality experience worldwide. This enables RCL to set itself apart from other firms. RCL remains committed to the adage “Keep testing, keep reacting, and save your philosophizing for the off-hours.” This means RCL is committed to being market-oriented and providing exemplary service and trusted counsel to various clients.

CORPORATE CORE VALUES:
 
Quality and Excellence
Leadership and Innovation
Integrity and Accountability
Environmental Sustainability